Above: Here's a bit of trivia for you. This outdoor art piece is called Barbacool by artist Lars Arrhenius.  It was a winning entry in a competition, and the bill for the artwork, including the competition fees, sketches, and materials, ended at approximately €30,000.

Glesysdagen

2018

In 2018, Glesys organized Glesysdagen, a large-scale event for the first time. It is a venue where collaborators, employees, and friends meet. An opportunity to gather and share knowledge, have fun, and get inspired by professional speakers. We arranged the conference in Falkenberg, Sweden, the city where Glesys was born and where headquarters is located.

I was part of a small team making the whole shebang from scratch. With the branding, I wanted to emphasize the pride of the company's origins by illustrating places, architecture, landscape, and urbanism – which all stand out or are landmarks of the city. We executed the quirky visual identity in various ways, from creating an event website and invitations to designing signs, booklets, and badges.

CLIENT
Glesys

ANIMATION
Annika Klingspor

CATEGORIES
Design, Branding

Above: Here's a bit of trivia for you. This outdoor art piece is called Barbacool by artist Lars Arrhenius.  It was a winning entry in a competition, and the bill for the artwork, including the competition fees, sketches, and materials, ended at approximately €30,000.

Above: I found an old drawing by the architectural firm that designed Falkenberg Sports Hall in 1936. With some imagination, the building could be part of the Death Star – a moon-sized space station in the Star Wars universe.

Above: The half-timbered building called Gustaf Bratt has a remarkable history. First, they built the house in 1861 to store grain. Then, at the end of the 60s, a new type of business was born. The top floor turned into a disco in 1969 and remained Sweden’s oldest operational nightclub.

Above: In Hjortsberg, a district in southern Falkenberg, a neighborhood is shaped like three trees or big leaves.

Above: All attendees got a unique event badge.